1xBet announces three industry-event plans in 2019

On 28 August 2019, a 1xBet company release announced plans to attend three industry events later that year, according to Yogonet. The events named were the Lisbon Affiliate Conference, ICE Africa and G2E Las Vegas.

1xBet sets out its event calendar

The company framed its event programme as a way to meet current and prospective affiliate partners. Yogonet reported that the release presented the three gatherings as points of contact for that partner community during the remainder of 2019.

Focus areas named by the company

According to Yogonet, the release listed several areas of focus: mobile use, esports and evolving payment preferences. The company also mentioned demand for betting topics beyond sport, such as entertainment and politics.

The same release described a growing market for mobile betting and rising interest in esports. It pointed to increased use of cryptocurrencies as a payment method among the trends it said it was tracking.

What the release said about the affiliate programme

1xBet said it planned continued investment in its affiliate programme. According to Yogonet, the company described the programme as a way for registered participants to receive an ongoing revenue stream, and it invited partners to make contact at the three named events.

• Mobile use as a stated area of focus.
• Esports as a stated area of focus.
• Evolving payment preferences as a stated area of focus.

Platform features described in the same release

The company described Multi-LIVE as a feature that lets users add live events to their own page, place bets at the same time and follow event progress in real time. It also said users could bet around the clock through its mobile application on any device.

Support channels the company listed

According to Yogonet, 1xBet described customer support through several modern options. These included live chat and various chatbots on instant messaging platforms, which the release presented as part of its product approach at the time.

How the company described its market position

The release said the company operated in more than 50 countries, according to Yogonet. It described its expansion plans as worldwide and said it worked to steadily increase its presence across continents.

1xBet also said its goal was to prioritise building what it called a new, healthy betting culture in each of those markets. Yogonet reported this as a company statement rather than an independent finding.

• Worldwide expansion plans, as stated by the company.
• Presence in more than 50 countries, as stated by the company.
• A stated goal of building a new betting culture in each market.

Audience trends named in the announcement

Yogonet reported that the company linked demand for new concepts to younger adult players and the millennial market. It said this group would keep driving technology development in the industry, and that it wanted to focus on those generations and their habits.

The announcement was published on 28 August 2019, before the three events were due to take place. It records planned attendance and stated priorities for that period, not completed activity.