1xBet announces Conor McGregor as global ambassador
A company release dated 3 July 2026 announced Conor McGregor as a new 1xBet global ambassador. The agreement was described as long term. The announcement was reported by iGamingNews.
The 1xBet partnership and the 1xPartners link
According to the release, the partnership is tied to the brand’s wider international audience and to its 1xPartners affiliate programme. The company presented McGregor’s profile and social-media following as reasons for the deal. The release also placed the partnership within brand promotion around combat sports.
Background the UFC roster recap provides
UFC’s own historical roster recap identifies McGregor as a former featherweight champion and lightweight champion. It also names him the first simultaneous two-division UFC champion. The same recap says he has been a professional since 2008.
| Detail | Source |
|---|---|
| Former featherweight champion | UFC historical roster recap |
| Former lightweight champion | UFC historical roster recap |
| First simultaneous two-division UFC champion | UFC historical roster recap |
| Professional since 2008 | UFC historical roster recap |
What the company release announced
The release introduced McGregor as a new global ambassador and called the arrangement long term. It said the partnership is part of brand promotion around combat sports. It also connected the deal to the brand’s international audience and to 1xPartners.
1xBet claims in the announcement
- The release announced McGregor as a new global ambassador.
- The agreement was described as long term.
- The release linked the partnership to the brand’s wider international audience.
- The release linked the partnership to the 1xPartners affiliate programme.
- The company presented McGregor’s profile and social-media following as reasons for the partnership.
- The release described the partnership as part of brand promotion around combat sports.
How the release framed the announcement
The release named McGregor and announced the ambassador role. It described the deal as long term and tied it to the brand’s international audience and to 1xPartners. The company gave his profile and social-media following as reasons for the partnership.
1xBet announcement details at a glance
| Item | Detail |
|---|---|
| Actor | 1xBet |
| Ambassador | Conor McGregor |
| Agreement length | Described as long term |
| Linked programme | 1xPartners |
| Stated reasons | McGregor’s profile and social-media following |
| Brand area | Promotion around combat sports |
Sources for this report
The company release published on 3 July 2026 was reported by iGamingNews. UFC’s historical roster recap provides the championship and career background used above.
Availability of 1xBet or 1xPartners may differ by country.