1xBet announces a Dani Alves ambassador deal through 2024
On 22 November 2022, Yogonet reported that Brazilian footballer Dani Alves had become a global ambassador for 1xBet. The agreement was announced as running until 2024. The same report said the company planned special events to mark the partnership.
What 1xBet and Dani Alves announced in November 2022
According to Yogonet, Alves became a global 1xBet ambassador after signing a deal that extended to 2024. The report did not state an exact signing date, only the date it was published. The campaign was described as running mainly through 1xBet's and Alves's social media channels.
What the ambassador said
Alves told the press he was pleased to become an ambassador for what he called an important brand. He said that 1xBet and he were alike, in that both tried to be the best and set the highest goals. He said he had won more than 40 trophies in his career and that he believed their successes together with 1xBet would also bring great achievements. He added that many emotions and pleasant surprises awaited them.
What the 1xBet representative said
A 1xBet representative said the company believed the partnership with Dani would be as successful as his career as a player. That statement was given about the start of the cooperation with the footballer.
The career context named in the report
Yogonet described Alves as a full-back who had won 43 titles in more than 20 years, making him the most decorated footballer in the world. The report said he won a great deal while playing for Barcelona and for PSG, which it also described as partners of 1xBet.
Beyond those clubs, the report named Juventus, Sevilla, São Paulo and the Brazilian national team as teams Alves had been part of. It said he joined the Mexican club Pumas in the summer before the report. At the time, at age 39, his career was described as focused entirely on the Qatar World Cup.
How the 1xBet campaign was to run
The report said the betting company prepared a series of special events to celebrate the partnership with the player. It also noted that Alves had 37 million followers on Instagram at the time. Promotion was to take place mainly through social media, both for the company and for Dani Alves.
What the article said about 1xBet
Yogonet described 1xBet as a worldwide betting company with more than 15 years of experience. It said customers could bet on thousands of events across more than 60 sports. It also said the website and the app were available in more than 60 languages.
Reading the 2022 announcement today
The agreement is dated. It was announced in November 2022 and described as running until 2024. The report treated the special events and the social media promotion as plans. No later development was reported in the article.
| Element | Detail |
|---|---|
| Ambassador | Dani Alves |
| Brand | 1xBet |
| Announced term | Until 2024 |
| Promotion focus | Social media of both parties |
| Reported by | Yogonet on 22 November 2022 |
| Team | Context |
|---|---|
| Barcelona | Club where the report said he won a great deal |
| PSG | Club where the report said he won a great deal |
| Juventus | Named among teams he was part of |
| Sevilla | Named among teams he was part of |
| São Paulo | Named among teams he was part of |
| Pumas | Mexican club he joined in the summer before the report |
| Brazil | National team named among his teams |
| Speaker | Attributed statement |
|---|---|
| Dani Alves | Pleased to become an ambassador; shared aims; expects great achievements |
| 1xBet representative | Believed the partnership would be as successful as Alves's playing career |
- Announced on 22 November 2022 by Yogonet.
- Ambassador agreement described as running until 2024.
- Special events were planned for the partnership.
- Campaign was to run mainly through both parties' social media.