1xBet Brazil marketing in 2024: Eduardo Ferreira at BiS SiGMA Americas
Eduardo Ferreira, 1xBet's country manager for Brazil, spoke to Yogonet on 2 May 2024 during BiS SiGMA Americas. Ferreira described the company's Brazilian sponsorships and its marketing plans at a moment when Brazil's betting market was moving toward regulation. According to Yogonet, the interview set out marketing plans and views as they stood at the time.
What 1xBet's Brazil manager told Yogonet
Yogonet spoke with Eduardo Ferreira during BiS SiGMA Americas. He holds the title of country manager for Brazil at 1xBet, according to the outlet. Ferreira assessed 2023 as a period of growth for the company. He did not disclose numeric results in the interview.
Ferreira also set out the company's sponsorship activity for 2024. He said 1xBet was sponsoring Brazilian Série A and Série B that year. He described the company's sponsorship of broadcasts of Brazil's national-team World Cup qualifiers as well. Yogonet reported these statements as the manager's description of the plans at that point.
How 1xBet's Brazil sponsor strategy was described
Ferreira framed the sponsorships as part of a wider marketing approach. He said intense competition in Brazil encouraged his team to consider spreading marketing investment across different kinds of events. He also said the company aimed to become a brand its audience readily recalled. Those comments appeared in the Yogonet interview.
Yogonet described 1xBet's participation at BiS SiGMA Americas 2024 as part of an expansion plan in South America. The outlet also reported that the bookmaker was honoured at the SiGMA Americas Awards as Best eSports Operator on the first day of the event. Ferreira's interview comments focused on Brazil.
Points the interviewer put to the Brazil country manager
The published interview covered several practical themes. Yogonet asked Ferreira about his assessment of the event, the company's performance in 2023, its marketing investment, and the progress of gambling regulation in Brazil. Yogonet also asked whether 1xBet was considering cultural-event sponsorships as competition increased.
Ferreira's answers, as reported, stayed on the company's marketing and sponsorship choices. The interview did not set out licence terms or a current sponsorship list for readers. According to Yogonet, the exchange described the company's plans and views at the time of publication.
Opportunities 1xBet's Brazil team said it was watching
Ferreira said the company was always watching the market. He said 1xBet would act when a different opportunity arose. That answer came in response to the interviewer's question about cultural events. The interview did not name any specific cultural sponsorship at that point.
On regulation, Ferreira said the company followed movements from the Ministry of Finance. He said 1xBet agreed with some positions and thought others could be different. He added that the company complied because it wanted a regulated market. Yogonet reported these statements as the country manager's characterisation of the company's approach.
Details 1xBet's Brazil interview did not settle
The Yogonet piece covered the company's marketing plans and views in Brazil at the time of the event. It did not settle terms of any sponsorship agreement, licence status, or the results of 2023. It also did not state which further sponsorship categories the company might choose later.
Yogonet's 2 May 2024 article followed BiS SiGMA Americas and featured the 1xBet Brazil country manager. The interview captured the company's stated marketing priorities during that event. The full published exchange is available on Yogonet.