1xBet and the McGregor Garcia–Benn Campaign of 2026

A report published on 23 September 2026 by Yogonet described a 1xBet campaign built around the Ryan Garcia versus Conor Benn fight. The company said it used Conor McGregor's Instagram audience to connect the bout with 1xBet promotional content.
How the 1xBet Campaign Was Structured
According to Yogonet, the campaign period ran from 1 September to 12 September 2026. Results were announced from 14 to 21 September. That timing created a wave of interest before the fight, activity on fight day, and a return visit afterwards, the report said.
The prize pool was listed as 100,000 US dollars in free bets. On 22 September, 1xBet said that 1,000 free bets of 100 US dollars each had been awarded. Each qualifying participant could receive one free bet.
| Campaign detail | 1xBet figure |
|---|---|
| Campaign period | 1–12 September 2026 |
| Results announced | 14–21 September 2026 |
| Free bet value | 100 US dollars |
| Number of free bets | 1,000 |
| Claimed total | 100,000 US dollars |
What Participants Had to Do
The terms described in the report required two actions. A participant needed a bet of at least 10 US dollars at odds of at least 1.6 on Garcia versus Conor Benn. They also needed to leave their bet-slip number in a comment under the Instagram giveaway post.
- Place a bet on Garcia versus Conor Benn.
- Use a stake of at least 10 US dollars.
- Take odds of at least 1.6.
- Comment the bet-slip number on the Instagram giveaway post.
The first 1,000 qualifying participants were eligible, Yogonet said. The stated mechanism was not a random draw. The report described the mechanics as deliberately simple, with one bet, one comment, and one post from a star ambassador.
Why McGregor Fronted the 1xBet Activation
Yogonet described Conor McGregor as an official 1xBet brand ambassador. The report said he is a part of modern pop culture and a legendary fighter. It also called him the UFC's first simultaneous two-division champion.
McGregor's Instagram account was said to have 46.6 million followers. The report described the account as an independent media platform reaching both hardcore combat sports fans and casual sports audiences. His role was presented as the bridge between the bout and the contest.
| Element | Reported detail |
|---|---|
| Campaign ambassador | Conor McGregor |
| Instagram followers | 46.6 million |
| Channel | McGregor's Instagram |
| Reported role | Bridge between fight and contest |
The Fight Context Around the 1xBet Promotion
The report said the fight took place on 12 September 2026 in Las Vegas. It was described as part of a Zuffa Boxing event. Ryan Garcia, an American boxer, faced Conor Benn, a British fighter and the son of Nigel Benn.
Yogonet said the bout drew huge interest after months of social media exchanges and media hype. According to that report, Garcia won in the second round at 1:25. The report said Garcia retained a WBC Welterweight World Title and that Benn suffered the first knockout loss of his professional career.
- Fight date: 12 September 2026.
- Location: Las Vegas.
- Event: Zuffa Boxing.
- Result reported: Garcia won in round two at 1:25.
How the 1xBet Promotion Reacted to the Result
The report said the final bell ended the fight but not the story around it. For some fans, the excitement started before the fighters entered the ring, Yogonet added. The campaign was presented as giving fans another reason to tune into the main event.
According to the report, 1xBet used the campaign to be part of a major event and to give fans another reason to engage. The company also said the campaign helped turn interest around the fight into an interactive fan activation.
| Claim | Source |
|---|---|
| Campaign used McGregor's Instagram | Yogonet, 23 September 2026 |
| 1,000 free bets awarded | 1xBet, reported by Yogonet |
| First 1,000 qualifiers eligible | Yogonet |
| Not a random draw | Yogonet |
Regional availability of 1xBet services and promotions varies by jurisdiction. Readers outside the relevant markets should treat the campaign as an archived case rather than a current offer.