1xBet becomes main sponsor of Peru's Liga 2
In May 2023, 1xBet agreed a partnership with the Peruvian Football Federation (FPF) to become main sponsor of Liga 2, as reported by Gaming Intelligence. Liga 2 was described by the same outlet as Peru's second-highest football division. The initial agreement was for one year, and the stated aim was increasing league visibility.
1xBet agreement terms reported by the trade press
A trade report published on 17 May 2023 by Revista Casino Peru said the league would temporarily take the name Liga 2 1xBet under the agreement. The same report described a signing ceremony in Lima on 16 May 2023 and a one-year agreement with an option to extend.
According to that report, the league logo was to appear on match kit, the official league website, club and league social media, tickets and stadium banners. The report also said 1xBet could use league images and videos and club logos in its promotional material.
Gaming Intelligence published its report on 22 May 2023 and did not state an exact signing day. The 17 May trade report supplied the signing date and the venue in Lima.
How the 1xBet Liga 2 deal was framed at the time
FPF president Agustín Lozano linked the agreement to professionalisation and clubs' economic stability, according to Gaming Intelligence. Those were stated goals, not measured outcomes. Lozano also said the alliance reaffirmed the federation's commitment to the professionalisation of the league.
Carlos Eduardo Ferreira commented as a 1xBet official representative. He said the agreement would extend the operator's support for sport and help increase the visibility of the tournament and the participating clubs. He added that 1xBet contributes its experience from associations and sponsorships with FC Barcelona, PSG, Lille, La Liga, Serie A and other sports brands and organisations.
Context around the 1xBet Peru sponsorship
Gaming Intelligence noted that Betsson has been the title sponsor of Peru's Liga 1 first division since 2020. The Liga 2 agreement sat one division below that existing top-flight arrangement in the Peruvian football pyramid.
Revista Casino Peru reported that Liga 2 de Perú was founded in 1943. The same outlet said investment and a high level of play had driven the competition's growth to 14 teams, with plans to expand to 16 clubs.
The report added that the first step to raise Liga 2's media activity would be broadcasting more than 50% of matches on television and OTT platforms.
1xBet sponsorship scope in the reported contract
The 17 May report listed several placements tied to the agreement. These details describe the contract as reported at the time and not present rights.
- Temporary league name change to Liga 2 1xBet
- League logo on match kit
- League logo on the official league website
- League logo on club and league social media
- League logo on tickets
- Stadium banners with the Liga 2 1xBet logo
- 1xBet use of league images and videos
- 1xBet use of club logos in promotional material
Gaming Intelligence described the arrangement as a partnership between 1xBet and the FPF for main sponsorship of Liga 2. The one-year term and the stated visibility aim came from the same report.
Statements and roles in the 1xBet Liga 2 announcement
Two named figures appeared in the coverage. Agustín Lozano spoke as FPF president. Carlos Eduardo Ferreira spoke as a 1xBet official representative. Gaming Intelligence attributed the professionalisation and economic stability comments to Lozano and the sport-support and visibility comments to Ferreira.
Ferreira's remarks also referenced the operator's presence in dozens of countries in Africa, Asia, Europe and Latin America. He said the operator's sponsorships include FC Barcelona, PSG, Lille, La Liga and Serie A.
Revista Casino Peru's 17 May report said 1xBet is one of the most recognised betting brands worldwide and that its official website is available in more than 60 languages. These were statements in that trade report and in the quoted remarks it carried.
What the 2023 coverage established
Gaming Intelligence reported the FPF partnership, the main sponsor role, the one-year term and the visibility aim. Revista Casino Peru added the 16 May signing ceremony, the temporary league name, the placement list and the option to extend.
Both reports date the announcement to May 2023. Neither report states whether the agreement was later extended. The details here describe what was reported at the time of the announcement and the signing ceremony.