1xBet and the SBC Marketing Campaign of the Year award
1xBet reported that it won the Marketing Campaign of the Year award at SBC Awards Europe 2025. The company announced the result in a release dated 25 September 2025, as reported by Casino International. The release tied the winning campaign to the brand's partnership with FIBA and major basketball tournaments.
What the 1xBet release said about the ceremony
According to the company release, the ceremony took place on 18 September at the MEO Arena in Lisbon. The venue hosted the event as part of the international SBC Summit forum. Simon Westbury, described as 1xBet strategic advisor, accepted the trophy on the brand's behalf.
The campaign 1xBet linked to the award
The release connected the winning campaign with the brand's collaboration with FIBA. That partnership, the company said, covers major basketball tournaments. 1xBet presented the SBC distinction as recognition of its marketing approach by the professional community.
Westbury said strategic brand alliances are a strong link between a brand and its audience. In his remarks, he described the FIBA collaboration as an example of that thinking. He characterised it as more than a sponsorship, saying it fits the company's stated aim of building trust with fans and contributing to the global development of sport.
He also thanked the judges for recognising the approach. According to the release, he said the work both connects with fans and helps grow basketball worldwide.
Earlier awards cited by 1xBet in the same release
The company placed the SBC trophy alongside other honours it said it received in 2025. It listed each one with the awarding body named in its release.
| Award | Organisation named in the release |
|---|---|
| Best Sportsbook Operator | SiGMA Americas |
| Mobile Sports Product of the Year | International Gaming Awards |
| Best on Mobile | SiGMA Africa Awards |
| Best Crypto Operator | SiGMA Eurasia Awards |
Where the affiliate programme sits in the report
The release also discussed 1xPartners, the company's affiliate programme. It said the programme received awards in 2024 from the International Gaming Awards and the SiGMA Asia Awards, in two categories it did not name in the curated summary.
According to the same release, 1xPartners connects more than 500,000 entrepreneurs across 150 countries. The company said the programme has operated as a business ecosystem for more than nine years. It also stated that the programme offers affiliates lifetime payouts for referred players.
The FIBA link as the release framed it
The basketball connection carried the most weight in the announcement. 1xBet tied the campaign to tournaments rather than to a single match or event. Westbury's comments repeated the link between sports alliances, audience trust and sport development, which the release presented as the campaign's foundation.
The full announcement is available at Casino International.
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