1xBet Reports Seven SBC Awards 2023 Nominations
A company press release dated 9 August 2023 reported that 1xBet had been shortlisted in seven categories at the SBC Awards 2023, according to IgamingNews. The announcement described the shortlisting as recognition for the betting brand. It did not confirm any win.
Which SBC Awards categories involved 1xBet
The same press release listed the seven categories in which 1xBet was reported as a contender. They cover sportsbook, affiliate, regional operator, esports, marketing, casino innovation and esports supplier recognition. The list mixes operator-facing awards with supplier and campaign categories.
| Category | Focus |
|---|---|
| Sportsbook Operator of the Year | Sportsbook operations |
| Best Affiliate Program | Affiliate programme |
| Southern European Operator of the Year | Regional operator |
| Esports Operator of the Year | Esports operations |
| Marketing Campaign of the Year | Marketing work |
| Innovation in Casino and Gaming Entertainment | Casino and gaming innovation |
| Esports Supplier of the Year | Esports supplier |
The categories span several parts of the business. Two relate to esports, while others concern sportsbook, affiliates, Southern Europe, marketing and casino innovation. The press release did not say which category was considered strongest.
How the SBC Awards 2023 winners would be chosen
According to the announcement, an industry jury would select the winners. The jury was described as made up of authoritative industry representatives. The press release did not list jury members or explain the scoring process.
What the 1xBet announcement said about recognition
Company representatives said they were pleased to receive recognition again and to be among the contenders. They said the number of nominations indicated the company was moving in the right direction. They also said 1xBet efforts were appreciated by clients and the professional community.
- Recognised again, according to the company representatives.
- Among the contenders for the awards, as reported in the release.
- Nominations described as a sign of direction by the company.
- Appreciation attributed to clients and the professional community.
What the 1xBet timeline showed
The announcement set the results for 21 September 2023. That date coincided with the conclusion of SBC Summit Barcelona. The press release described the summit as one of the largest international exhibitions in iGaming and sports betting.
SBC Awards 2023 dates at a glance
| Date | Event |
|---|---|
| 9 August 2023 | Press release reported the shortlisting |
| 21 September 2023 | Results scheduled at the close of SBC Summit Barcelona |
The shortlisting and the scheduled results date sit about six weeks apart. The announcement treated the two moments as separate: first the nomination, then the jury decision. It did not report the outcome of that decision.
What the shortlisting did and did not mean
Being shortlisted placed 1xBet among the contenders in seven categories. It did not mean the company had won any of them. The final choice belonged to the industry jury, according to the announcement.
- Reported shortlisting: seven categories.
- Reported decision-maker: an industry jury.
- Reported results date: 21 September 2023.
- Reported setting: the close of SBC Summit Barcelona.
1xBet categories in the wider awards field
The seven entries covered sportsbook, affiliate, regional, esports, marketing, casino innovation and esports supplier fields. That spread shows the nominations were not limited to one product area. The announcement itself grouped them as evidence of the company's direction.
| Area | Reported category count |
|---|---|
| Sportsbook and operator | 2 |
| Esports | 2 |
| Affiliate programme | 1 |
| Marketing campaign | 1 |
| Casino and gaming innovation | 1 |
Counting the categories this way shows the announcement clustered several areas. The operator group covers sportsbook and Southern Europe. The esports group covers both operator and supplier recognition. The remaining three stand alone.
The report comes from a company press release published on 9 August 2023 and relayed by IgamingNews. The portal is independent of 1xBet. Availability of any 1xBet service can vary by country, so readers should consult local rules where relevant.