1xBet advisor Simon Westbury discusses brand building after SBC Summit
Simon Westbury spoke to Yogonet as 1xBet strategic advisor after the SBC Summit in Lisbon. The interview was published on 26 September 2025. He described the event as one of his first major outings in the role and discussed how the company presented itself there.
1xBet and the Western Europe Player Protection Report
Westbury discussed the Western Europe Player Protection Report, which was prepared with SBC. According to Westbury, 1xBet set the scope of the project while SBC carried out the research independently. He described the findings as interesting and pointed to figures from the study.
He said 60% of participants rated their jurisdiction seven out of ten for player protection. At the same time, 46% still expressed dissatisfaction with their regulation, and 23% wanted more clarity. Westbury told Yogonet that this suggests a need for more communication and consistency in Western Europe.
Paris Saint-Germain Renewal Announced at the Summit
Westbury described announcing a three-year renewal of the partnership with Paris Saint-Germain at the summit. He also spoke about the value of the event itself. He said face-to-face meetings were important for strengthening existing relationships and building new contacts.
Communication and Visibility in the 1xBet Approach
Westbury told Yogonet he wanted the company to communicate more openly. He pointed to research and sports partnerships as ways to do that. He said the company had been too quiet in the past, which he said allowed critics to define the narrative.
He discussed the shift from his previous B2B work to a consumer-facing advisory role. In that role, he said, he provides input across marketing, partnerships and regulation. He also said not all of his advice will always be acted on.
1xBet Advisor on Innovation and Risk
Westbury described innovation as involving thoughtful risk-taking and the responsible use of technology. He said innovation often comes from risk-taking. He added that artificial intelligence can play a role in shaping the future if it is used intelligently and responsibly.
An Evolving Advisory Role
Westbury said his role may bring more responsibility and more opportunities to contribute as the company grows. He said he hoped the role would become a long-term partnership and that he was optimistic about where things were heading.