1xBet appoints Simon Westbury as Strategic Advisor
1xBet named Simon Westbury as its Strategic Advisor, according to Yogonet. The industry outlet reported the appointment on 21 July 2025. The company said the move reinforces its commitment to long-term growth and international market development.
What 1xBet Said the Advisor Will Do
According to Yogonet, Westbury will advise the company on sustainable market entry, strategic initiatives and long-term operational planning. The report states the appointment was effective immediately. Yogonet also reports the company described the appointment as supporting international development, with no specific new country licence announced.
Background Yogonet Reported for the 1xBet Role
Yogonet describes Westbury as bringing more than a decade of board-level experience in the iGaming sector. His background was said to include leadership roles across B2B, sports and media operations, with a focus on driving business strategy and transformation. The outlet also reports the appointment as a key move in 1xBet's stated strategy to expand its global footprint, and to strengthen its leadership team with seasoned expertise.
Reasons Westbury Gave for Taking the 1xBet Advisory Role
Yogonet reports Westbury said the leadership's clear and ambitious vision for the future of the 1xBet brand drew him in. He said it is rare to see a company with this scale and global presence so committed to a new phase of strategic evolution. Westbury described his role as a bridge, providing the guidance and structure needed to help the team channel its ambition into sustainable, long-term success. He said he was looking forward to helping shape this new chapter.
A Company Spokesperson on the 1xBet Appointment
Yogonet reports a company spokesperson said Westbury's industry expertise in operational processes, combined with his understanding of the broader industry landscape and its stakeholders, would be invaluable. The spokesperson also said the company was confident his strategic guidance would be instrumental in navigating new market entries and addressing evolving challenges and initiatives within the sector, according to the outlet. The company said the collaboration reinforces its commitment to strengthening its leadership team with seasoned experts.
Westbury's Earlier Roles Before Joining 1xBet
In a public professional post, Westbury said he was appointed CEO of Sport Generate in January 2023 after promotions within Digitain Group. The same first-person post described his earlier Head of Sales and CBO roles at Digitain. CBO is Chief Business Officer, as confirmed by a Digitain company announcement published by iGamingBusiness on 2 February 2023.
Reading the 1xBet Announcement in Context
The Yogonet report frames the appointment as an advisory move tied to a stated international development goal. The reported remit is advisory: market entry, strategic initiatives and long-term operational planning. Yogonet reports that no specific new country licence accompanied the announcement. The source publication date is 21 July 2025, and the report states the appointment was effective immediately.