1xBet and the 36 ATP Challenger tournaments: the partnership as reported
Gaming Intelligence reported on 8 October 2025 that 1xBet had been named an official betting partner of the ATP Challenger Tour series. The same report set the scope at 36 tournaments. It described that scope as a distinct part of the series rather than every event on the ATP Tour calendar.
What the 1xBet designation covered
According to Gaming Intelligence, the designation gave 1xBet access to ATP Challenger Tour marks for marketing purposes. The report also said the announced rights included branding on tournament courts. Those two elements frame the arrangement as a visibility agreement tied to the Challenger circuit, not to the main ATP Tour.
Where the 36 tournaments were listed
Gaming Intelligence listed four regions for the 36 events: Europe, Asia, North America and South America. The same report named specific countries among the host markets. These were Brazil, Chile, Ecuador, Peru, the USA, Italy and France.
| Item | Reported detail |
|---|---|
| Designation | Official betting partner of the ATP Challenger Tour series |
| Number of tournaments | 36 |
| Regions listed | Europe, Asia, North America, South America |
| Countries named | Brazil, Chile, Ecuador, Peru, USA, Italy, France |
| Rights described | Use of ATP Challenger Tour marks for marketing; branding on tournament courts |
How 1xBet described the agreement
A 1xBet spokesperson told Gaming Intelligence that securing official partner status for 36 ATP Challenger Tour tournaments was another milestone in the company's history. The spokesperson called the agreement a strategically important step. According to that statement, it opened new opportunities to showcase the 1xBet brand on a global stage.
The ATP Tour side of the 1xBet deal
An ATP Tour representative also commented in the report. That representative said the organisation was proud to partner with 1xBet. The same statement said the operator's reputation and contribution to the sport aligned with the ATP Tour's stated mission of organising tennis tournaments at the highest level.
What the report did not establish
Gaming Intelligence did not give the day the agreement was signed or took effect. Its 8 October 2025 publication date is the date of the report, not proof of a signing date. The report also did not describe how the partnership was delivered at individual tournaments.
The archived article is available on the Gaming Intelligence website.