Tottenham confirms the end of its 1xBet partnership
Tottenham Hotspur confirmed to iGaming Business that it had ended its partnership with 1xBet. The publication reported the confirmation on 3 September 2019, describing the relationship as ending after just over a year. According to iGaming Business, the club had originally signed the agreement in August 2018. The same report stated the deal was originally due to run until 2022.
What the 1xBet deal covered
Under the agreement, 1xBet had been the club's betting partner for the African market. That was the scope iGaming Business described, rather than a general club-wide sponsorship. The original planned term ran to 2022, which made the 2019 confirmation a departure from the stated schedule.
The dates reported by 1xBet's coverage
| Detail | Reported position |
|---|---|
| Agreement signed | August 2018 |
| Termination confirmed to iGaming Business | 3 September 2019 |
| Original planned end of term | 2022 |
| Market covered | Africa |
How the ending was described in 1xBet reporting
iGaming Business described the relationship as ending after just over a year, measured from the August 2018 signing. The club's confirmation was direct: Tottenham told the publication it had brought the partnership to an end. The report did not present a later or interim date, and it did not say the term had simply expired.
Context iGaming Business published alongside the confirmation
iGaming Business linked its report to prior allegations in The Sunday Times. According to that report, the newspaper had alleged the operator promoted its brand on illegal websites, including unlicensed streaming platforms. The publication also mentioned other examples of wrongdoing in the same context.
1xBet's response as reported
1xBet told iGaming Business that the matter was down to third party partners. The operator also said it had no prior knowledge of its ads appearing on illegal sites. Those responses are the operator's own account, as reported by the publication, rather than a finding set out in the report.
What followed for the UK-facing site
According to iGaming Business, the allegations prompted FSB Technology, described as the operator's white label platform provider, to take the UK-facing site offline. The report said the operator remained committed to the UK. It also said 1xBet claimed to be applying for a full licence from the GB Gambling Commission.
Other club partnerships in the same 1xBet report
- In July 2019, iGaming Business said, the operator struck deals with Chelsea and Liverpool.
- The report described the future of those high-profile partnerships with UK football clubs as uncertain.
- According to the publication, Chelsea's deal was due to run until the end of the 2021-22 football season.
- iGaming Business said it contacted each club for comment and had not received replies.
Questions the 3 September 2019 report left open
The report did not state a reason for the Tottenham termination. It did not say who ended the agreement first, nor whether any payment or notice period applied. It gave no figure for the value of the partnership.
What the archive report does not settle
No replacement African-market partner for Tottenham was named in the report. The publication did not say whether the club would seek one. It also did not state what happened to the operator's other club deals after the unanswered requests for comment.
The source for this archived report is the iGaming Business article Tottenham Hotspur ends 1xBet partnership.