1xBet Names Carlos Prates as Its New Brazilian Brand Ambassador
A company release dated 18 March 2026 announced Carlos Prates as a new Brazilian brand ambassador for 1xBet. Yogonet reported the announcement. Prates competes in the UFC welterweight division.
What 1xBet Announced
The 18 March 2026 release presented the agreement as a partnership with the Brazilian fighter. According to Yogonet, the company framed the deal as a new chapter for the brand in mixed martial arts. The release also said the tie-up strengthens the company's position in Brazil.
Simon Westbury, described by Yogonet as a Strategic Advisor at 1xBet, said the company views the partnership as a long-term project. He also called it one of the key drivers of the brand's development in Brazil.
Who Carlos Prates Is
Yogonet identified Prates as a UFC welterweight fighter known as The Nightmare. The outlet reported that he has recorded six knockouts in seven UFC appearances. It added that he is the only fighter in the organisation to achieve four consecutive one-punch knockouts.
According to Yogonet, the nickname reflects his aggressive style in the cage and his composure. The outlet also reported a finish rate above 80%. 1xBet said it aimed to support the fighter's personal brand and reach audiences in Brazil and internationally.
Prates on the Partnership and His Goal
Prates said he felt honoured to represent Brazil in the UFC. He thanked 1xBet for its trust and belief in his potential. He also said he wanted to pursue a UFC title, describing determination to reach the championship belt.
How the Deal Fits 1xBet's MMA Strategy
The release presented the partnership as part of 1xBet's MMA promotion strategy, according to Yogonet. The company said it plans to keep teaming up with bold, charismatic athletes who captivate fans. It described the aim as delivering entertainment-first sporting experiences.
According to the same statement, 1xBet will continue building partnerships with strong and recognisable athletes. The company said those athletes' achievements inspire fans and strengthen their connection to sport.
What the Company Said About Its Reach
Yogonet reported that the partnership is also important for the wider brand ecosystem, including 1xAffiliates. The outlet described 1xAffiliates as 1xBet's partner network, operating for more than ten years. According to Yogonet, it has united over 500,000 participants from more than 150 countries.
The same report stated that the network offers more than 250 payment tools and support throughout the collaboration process. These figures come from the company statement carried by Yogonet.
Facts Recorded Around the Announcement
| Item | Detail as reported by Yogonet |
|---|---|
| Announcement date | 18 March 2026 company release |
| Ambassador | Carlos Prates, Brazilian |
| Sport and division | UFC welterweight |
| Nickname | The Nightmare |
| Company role cited | Simon Westbury, Strategic Advisor |
| Stated project length | Long-term, per Westbury |
Claims Attributed to Each Party
- 1xBet said it aimed to support Prates's personal brand and reach audiences in Brazil and internationally.
- Prates said he wanted to pursue a UFC title and thanked the company for its trust.
- Westbury said the cooperation is a long-term project and a driver of brand development in Brazil.
- The company said it plans more partnerships with bold, charismatic athletes.
Points the Release Left Open
The reports do not state the exact date the partnership was signed. They do not give the length of the agreement in years or any financial terms. No start date for ambassador activities is given.
No figures for audience reach or campaign results are included. The release does not name any other athlete in the strategy. The source does not say whether the role covers specific events, markets or appearances.
About This Archive Note
This page records a historical announcement dated 18 March 2026. The details come from Yogonet's report on the company release. The publishing outlet is Yogonet, and the claims above remain attributed to the parties named.