1xBet reports its SBC Summit Lisbon activities in 2026

1xBet's activities at SBC Summit Lisbon were set out in a company recap published on 13 October 2026 and reported by Yogonet. According to that recap, the summit ran from 29 September to 1 October at FIL and MEO Arena in Lisbon. The recap listed a presence built around two brand zones, a stage panel and evening events.

1xBet's two booths at SBC Summit Lisbon

1xBet reported that it ran booths C301 and B816. Booth B816, the company said, was made with PSG and used joint PSG styling. A construction-kit concept gave the space its visual shape, alongside joint merchandise and a football activity. Hostesses greeted guests and escorted them to the booth, the recap stated.

Mamadou Sakho at the 1xBet booth

PSG legend Mamadou Sakho appeared at the booth in a head-coach role, according to the recap. He was joined there by booth staff, which the recap described as his staff. Yogonet reported that 1xBet presented his participation as another way to create contact with the audience beyond a standard exhibition presence.

Interactive features visitors used

The recap described two on-site activities at both brand zones. One was a talking mirror that asked questions, made light-hearted predictions and ran instant prize draws on the spot. The other was a football-themed game in which visitors blew out flames on a screen using their smartphone microphone.

• Talking mirror: questions, light-hearted predictions, instant draws
• Football game: smartphone microphone used to blow out on-screen flames

1xBet prize draws and advertised prizes

Prize draws took place on 29 and 30 September at 16:00, the company reported. The prizes advertised for the first day were an iPhone 18 Pro and a Herbag Messenger bag. For the second day, the advertised prizes were a MacBook Air 13 and a Horizon Soft Duffle.

Simon Westbury on the 1xBet panel

Simon Westbury, a 1xBet strategic advisor, took part in a session titled The Africa Advantage: High Growth, Fast Regulation, Huge Potential. Yogonet reported that it ran on the Global & Emerging Markets Stage. The panel discussed mobile money, esports and micro-stakes as industry topics, according to the recap.

Evening events 1xBet supported

1xBet supported the SBC Leaders Dinner and the SBC Opening Party, the recap stated. The party took place at Pavilhão Carlos Lopes, with the band The Script as headliner, according to the company recap reported by Yogonet.

• SBC Leaders Dinner
• SBC Opening Party at Pavilhão Carlos Lopes
• The Script as headliner

1xBet's affiliate programme in context

The recap connected the booth meetings to 1xPartners, the brand's affiliate programme. It stated that the programme launched in 2016 and operates across more than 150 countries. It added that partners can choose a payout structure of up to 50% RevShare or CPA deals worth up to $150 per player.

Related award reported separately

Yogonet also reported that 1xBet won the Marketing Campaign of the Year category at the 2026 SBC Awards in Lisbon. That report, published on 5 October 2026, described the award separately from the summit recap.