1xBet: The Bigger Game cricket campaign
On 6 April 2026, Inside Asian Gaming reported that 1xBet had announced The Bigger Game. The campaign was built around two cricket competitions, the Indian Premier League 2026 and the T20 World Cup 2026.
What 1xBet announced about the campaign
According to Inside Asian Gaming, 1xBet said the campaign was designed around periods of high audience activity and commercial interest. The company said it extended beyond stadium play into a personalised digital experience. The report described The Bigger Game as a multi-layered campaign intended to keep interaction going throughout the tournaments, placing players at the centre of the activity and offering what 1xBet called emotional impact and tangible benefits. The company said the aim was to redefine the idea of the game so that it took place not only on the field but also in the user's hands.
How the 1xBet points system worked
Inside Asian Gaming reported that the mechanics relied on a points accumulation system and progression through a leaderboard. According to the report, this structure was meant to encourage regular participation during both tournaments. The company created separate promotional tracks for each championship. The World Cup track was named T20 Winning Habit, also called T20 Mein Jeet Ki Aadat. The IPL track was named Infinite Prize League.
Two tracks in the 1xBet campaign
| Track | Competition |
|---|---|
| T20 Winning Habit (T20 Mein Jeet Ki Aadat) | T20 World Cup 2026 |
| Infinite Prize League | Indian Premier League 2026 |
Prizes and the welcome package
Inside Asian Gaming reported that both promotions focused on gamification, engagement levels and final prize draws. The prizes announced were Apple and Samsung gadgets, MacBook laptops and PlayStation gaming consoles. The report also stated that 1xBet was increasing its welcome package to 400%, up to INR50,000, distributed across the first four deposits. The company said this distribution pattern would support initial conversion and encourage repeat activity among new users.
Announced campaign elements
- Points accumulation, as reported by Inside Asian Gaming
- Leaderboard progression
- Two separate promotional tracks
- Final prize draws with Apple and Samsung gadgets, MacBook laptops and PlayStation consoles
- A welcome package raised to 400%, distributed over four deposits
The 1xBet app and personalised accounts
Inside Asian Gaming reported that special emphasis was placed on the 1xBet mobile app. According to the report, the company said the app provided live access to matches, account personalisation and additional bonus opportunities reserved for app users. The app formed part of the campaign's digital experience, which 1xBet linked to the tournaments.
Expertise and product framing behind 1xBet
According to Inside Asian Gaming, 1xBet cited 19 years of experience in the international betting industry. The company said its combination of global expertise and understanding of local specifics allowed it to tailor its product to the audience's interests. It said Indian players had access to a wide range of sporting events, from national and regional cricket tournaments to local disciplines such as kabaddi and horse racing. 1xBet described The Bigger Game as a natural extension of its product, built around market specifics and the local audience's needs, grounded in deep user engagement.
1xBet partner support
Inside Asian Gaming reported that the campaign was also aimed at creating opportunities for partners. The company pointed to special terms during major tournaments that it said could help partners increase traffic and revenue. According to the report, 1xPartners, the brand's official affiliate programme, said each new partner would be assigned a personal manager for assistance at every stage. It said the team provided training materials, shared analytics and explained Indian market specifics so partners could launch and scale their business.