1xBet: 1xCare media training for 1xCup club officers
An online media and communications workshop for clubs taking part in 1xCup was delivered on 29 July 2026 by Chris Bird. The 1xCare Advisory Committee member led the session, and a release published on 11 August 2026 reported it. According to iGaming Afrika, more than 100 media officers registered for the workshop.
Registration figures were the measure given in the release. The announcement did not state how many registered officers attended the session or completed it.
What the 1xBet-linked 1xCare session covered
The workshop carried the title Helping Football Tell Better Stories. Its stated aim was to give club representatives practical tools for communicating with supporters, journalists, sponsors and local communities.
Bird was identified as a member of the 1xCare Advisory Committee. The release said he drew on more than three decades of experience in sports media, brand storytelling and communications strategy.
The topics below were listed in the release. Each one maps to a different part of a club's public communication work.
| Topic | Part of club communication |
|---|---|
| Club storytelling | Finding and shaping the club's own narratives |
| Media relations | Day-to-day contact with journalists |
| Matchday communications | Communication around fixtures |
| Photography | Visual material produced by the club |
| Social media | Club channels aimed at supporters |
| Responsible crisis response | Handling difficult communication moments |
Bird's quoted remarks focused on the idea that every club has a story, whatever its size or budget. He said the workshop aimed to help clubs find those stories and tell them clearly, accurately and with confidence.
How the session was run
The format was interactive rather than a straight presentation. The release said the session combined practical guidance with live polls, discussions and exercises.
Those exercises were based on the communication challenges faced by participating 1xCup clubs, according to the release.
- Live polls during the session
- Group discussions
- Exercises drawn from club communication challenges
The release stated that the session received highly positive feedback. It cited one participant who described the workshop as an inspiring experience, praising the knowledge shared, the insights provided and the chance to learn and grow. No further participant feedback was given.
The 1xCup setting behind the 1xBet-related programme
1xCup is a grassroots football tournament based in Lagos, Nigeria, founded in 2023. The release described the 2026 edition as bringing together approximately 100 clubs.
Those clubs are spread across Lagos State's five traditional football divisions. The tournament is presented as a platform for emerging players to compete, gain visibility among scouts and pursue pathways into professional football.
| Detail | Reported position |
|---|---|
| Founded | 2023 |
| Base | Lagos, Nigeria |
| 2026 edition clubs | Approximately 100 |
| Divisions | Five traditional football divisions in Lagos State |
The workshop took place inside that club structure, with media officers from participating clubs as the intended audience. The release presented the training as supporting 1xCare's stated mission around player protection and responsible gambling.
Who runs 1xCare
1xCare is described as a responsible gambling initiative covering research, education, technology and player well-being. According to the release, it operates as a non-profit organisation, RG Practices, established by the owner of the global brand 1xBet.
The same release outlined 1xBet's own position. It described the brand as operating in betting and gambling for almost 20 years, with its official website and app available in 73 languages. It also stated that the platform is visited monthly by more than 10 million players worldwide and that the brand has been a nominee and winner of professional awards.
These are corporate descriptions carried in the release. Availability of 1xBet products depends on the market, and readers should confirm local terms on the operator's site.
What was said about further 1xCare programmes in 1xBet's orbit
The release said further educational programmes will be offered as 1xCare continues to develop its EduCare activities. It added that additional initiatives will be announced once their scope and partnerships are confirmed.
- The workshop: delivered 29 July 2026
- The announcement: published 11 August 2026 by iGaming Afrika
- Future EduCare activity: described as planned, with no dates or partners named
That leaves the practical questions open. The release gave no attendance measure beyond registrations. It named no further workshop date, no participating clubs, and no cost or access details for future sessions. The 2026 1xCup club count was given as approximate.
| Item | Status in the release |
|---|---|
| Workshop date | 29 July 2026 |
| Registrations | More than 100 media officers |
| Attendance | Not stated |
| Next programme | Planned, no date or partners |
The wider 1xBet football footprint was also set out as background. The release listed Paris Saint-Germain, FC Barcelona, Italian Serie A, FIBA, Volleyball World, La Liga, MIBR and The MongolZ among official partners. It said 1xBet is an Official Global Partner of the Confederation of African Football and works with clubs and sports organisations across the continent.
For readers wanting 1xBet itself, the starting point stays on the operator's homepage.